New
Logo For Cumberland
To Pittsburgh Trail
The “Great Allegheny
Passage” logo was unveiled by the Allegheny Trail Alliance in three
separate events along this 204-mile long trail that passes through five
counties in Pennsylvania and one in Maryland. Complete with branding iron,
the new logo was ceremoniously affixed to mock mileposts at three
locations on or near the trail. Trail representatives and supporters
including Marianne Geyer, the director of the Governor Ridge’s office in
Pittsburgh, were on hand to show off the new logo at Point State Park in
Pittsburgh, at Seven Springs Resort in Champion, PA at the Pennsylvania
Recreation and Park Service Convention, and at Canal Place in Cumberland,
MD. The branding ceremonies kicked off a marketing campaign for the trail
system run that runs from Cumberland to Pittsburgh.
In Somerset County Hank
Parke, Director of the Somerset County Chamber of Commerce and Chair of
the Allegheny Trail Alliance Marketing Committee stated, “The trail has
helped revitalize many towns and cities along this corridor. The railroad
that once ran in this corridor was part of the powerful economic engine
that made Western Pennsylvania the “Steel Capital”, the “Forge of
the Universe.” While days are gone, our communities now enjoy the
recreational and tourism benefit that the trail brings. Trail related
tourism generates over $14 million every year along this trail. Once it is
completed and fully marketed, the numbers will just continue to grow.”
The Great Allegheny Passage
is a trail system being developed from Cumberland, MD, to the Forks of the
Ohio River at Pittsburgh, PA, and the Pittsburgh International Airport.
The Great Allegheny Passage meets the C&O Canal Towpath at Cumberland
to link Pittsburgh with Washington, D.C.
Hikers, bicyclists,
cross-country skiers and people with disabilities discover the region’s
spectacular beauty in river gorges, mountain vistas and a variety of
plants, wildlife, rocks, trestles and tunnels on a near-level rail-trail
passing through the Allegheny Mountains, not over them. The trail also
interprets George Washington’s struggles to access and control this
region, whose industry later made the United States the world’s greatest
power.
Scheduled for completion in
2003 the Great Allegheny Passage is among the longest multi-purpose trails
being developed east of the Mississippi. With over 400,000 visits to the
trail the trail is providing an economic impact of $14 million annually.
Over 127 miles of trail are
open to the public. Until completion, trail users will encounter detours
around areas not yet constructed or under construction. Detours are noted
on the group’s website at www.atatrail.org.
The logo was designed and
produced by Al Ortiz of Latrobe, PA and was endorsed by the seven trail
organizations at the Allegheny Trail Alliance Conference in February.
Linda McKenna Boxx, President of the Allegheny Trail Alliance, presented
the logo that will become the trademark for the Great Allegheny Passage.
“We are very pleased with our new logo and feel that it captures the
vision that was developed for the Great Allegheny Passage. We are now
hoping that our marketing campaign will drive the economic impact from the
trail that we envisioned for the region” Boxx stated.
Find out more about the
Great Allegheny Passage and the Allegheny Trail Alliance at
www.atatrail.org or by calling 1-888-ATA-BIKE.